There are many particulars whose resistant proof the Quote “Marketing is all about targeting the Right Audience” true.
For Example: If one is looking to get the Internet Connection then Telecom must have targeted him/her in any way but what about if he/she is targeted by the 5+ Telecom Advertisers. Obviously one will not move ahead and made a purchase from all the service providers and now the Advertising facts and service providers can win the customers through their ATTRACTIVE Products with great Offers and so. This is all about our daily needs and here we are targeting the Audience who actually has a requirement of Internet. Now, what those people will do who hardly use internet for their purchase.
If we see the Stock Market Investors and Trader’s then there is a least percentage of Women’s Trader’s. Why? Women’s cannot trade in NSE BSE? Not Exactly True. The main reason behind is least Stock Market Advisory, Research and Broking firms targeting women. We hardly see any Hoarding advertisement, TV Advertisement (telecast which women prefers), Radio Advertisement which has mostly been preferred by house wife’s. Let’s see, if in future we can find most women’s involves into Stock Market.
Again,
Today’s Student searching for your domain (Say, Credit Card Benefits) strength to be your Future Patron.
And Yes, Marketing is all about Targeting the Right Audience, but that should be in a way where in you have to reach customers what they are looking for and what they understand.
Say you are Students, and then your advertising strategy must possess the benefits for students and Vice versa for working women’s, house wife’s, working men’s, business men’s as in the very first, one should target the broad.
This is my view till April'2011!!!
